We get paid upfront
We don't discount our art
Our “product” is emotion
We don't sell goods or services
We don’t use sleazy sales tactics
We are part a supportive savvy community
We don’t compete with other artists
We Serve our niche
We don't enter art contests or work for free
We build businesses
We don’t build art careers
Effective Art Marketing
Effective art marketing is designed to start authentic and inspired conversations with your target market, those who you can best serve.
Selling art is simply guiding authentic and inspired conversations.
Take full responsibility for the success of your art business by learning how to effectively market your art and by planning to sell your art.
Ineffective Art Marketing
Ineffective art marketing is:
- sleazy sales tactics
- selfish manipulation
- self-involved artist statements
The art and craft markets, just like the music and publishing industries, are under disruption and the middle man is growing increasingly irrelevant.
So if you want to succeed as an artist today, you must learn how to market and sell your art:
- without feeling like a sell-out
- compromising your integrity
- surrendering your authority to the permission-based art establishment
Striving for a successful art career by building a resume and hoping to show your art is a futile formula for success.
Art buyers want to know and support the artist -you. Not the middle man.
This increasing trend is spelling disaster for established represented artists but it's creating opportunities for emerging artists who are poised to join The New Creative Class.
“If you have creative talent and something to say, you must make art.
If you want to be heard, you must sell art.” -Ann Rea, Artist Mentor