The only proven step-by-step business program that's been teaching professional fine artists how to make more money, in less time, with more dignity, since 2005.
- no pricey websites
- no sales commissions
- no art show fees
- no advertising
- no art contests
- no silly give-aways
- no B.S.
What if you sold more art:
- without paying 30%-70% in sales commissions and instead selling 80% more art and you kept 100% of your money?
- without spending time, money, and energy on ineffective art shows or art fairs?
- without wasting time with people who aren't going to buy your art even if they're giving you compliments?
Selling your art isn't about being pushy.
- Real relationships equal revenue.
- Honesty is the best marketing strategy.
- Sleazy, cheezy, and or pushy sales tactics won't work with affluent collectors.
Even if you’re a full-time fine artist, making a living isn’t as easy as you may think.
Art shows are being cancelled, art galleries are going out of business, and eventually most artists fall out of favor with their representatives.
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When you learn how to sell more art and make more money without representation.
- You can generate 80% more art sales, on average, by leveraging proven luxury marketing sales strategies.
- When you sell direct to collectors you keep 100% of your money and save 30%-75% in sales commissions.
- Selling to collectors directly saves you the time, expense, and hassle of doing art shows. When you're referred to collectors they are 82% more likely to buy your art and spend more money. *
*Note. Representatives will not typically allow you to contact your collectors, even though this common practice is unethical and even illegal in many jurisdictions.
When you find your niche you can stop suffering on-going humiliating rejection.
- You'll face far less rejection when you focus on people who are 82% more likely to buy your art and spend more money.
- You can even turn rejections into art sales with solid luxury marketing and sales strategies.
- You won't be looking for approval or needing validation once you know your niche.
When you stop using confidence crushing strategies you have more time to create.
- You can avoid time-consuming, exhausting, and expensive mistakes with a proven process.
- You can side-step the middleman and focus on the fastest path to cash.
- You can stop procrastinating and second guessing yourself with our expert guidance.
When you stop trying to figure it all out by yourself you'll be more successful.
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How much time and money have you already wasted trying to figure it out all by yourself?
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Stop competing with snobby jealous artists in juried shows and art contests. The only ones who win are self-appointed judges and organizers.
- Not having expert guidance costs you a significant amount of money, time, frustration, and self-confidence year after year.
Most people believe that successful fine artists are represented by prestigious* art galleries but this is rarely the case.
* Prestigious comes to us from the Latin word praestigiosis, meaning "full of tricks" or "deceitful."
Are you one of the few fine artists selling their art? Congratulations!
Selling your art provides validation, inspiration and confidence which increases the quality of your work.
Do you have a plan to sell more of your art
or are you only hoping that your art will sell?
Are there times when you've felt like giving up?
When a true artist abandons their art a part of their soul dies.
If hope is your marketing plan, WARNING.
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The IRS, or your taxing authority, could deem your art a hobby if you're not making a profit from the sale of your art within a specific time frame.*
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You can't take tax deductions on art costs and expenses for hobbies.
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Without tax deductions, it will be impossible to make a sustainable living from your art.
* Please consult with your tax advisor.
4 Reasons Why You’ll Struggle To Sell Your Art
Reason #1
You think that you need to sell yourself.
You're not for sale just because your art is for sale.
If you believe that you must sell yourself, you'll feel conflicted when you try to sell your art, and your approach will be awkward and ineffective.
Reason #2
You're discounting or donating your fine art.
When you discount or donate your art you immediately devalue it and damage your reputation because your prices lack integrity.
If you're not confident in the price of your art you'll tend to hide your prices, discount and donate your art, and you shouldn't expect to be paid.
Reason #3
You're not using luxury marketing.
The affluent, not mainstream consumers, purchase fine art.
You are not your customer. Conventional sales and marketing strategies will fail.
Luxury marketing and sale strategies are required to sell fine art and you must know your niche.
Reason #4
You are acting on inexperienced advice.
One of the most expensive and time-consuming mistakes is acting upon advice from people who have not successfully sold their fine art or even made art.
When this lousy advice doesn't work, you can become so discouraged and skeptical that you can't even recognize sound advice.
What does the scarcity and permission-based art establishment not want you to know?
People who care about art care about the artist, not the middleman.
Since 2005
- Making Art Making Money isn’t just the leading business program for fine artists since 2005.
- We're a global movement of 23 types of fine artists from 23 countries and counting.
- We're taking our power back from the scarcity and permission-based art establishment.
How is Making Art Making Money™ different?
Designed To Support Super Busy Artists
Making Art Making Money is designed for super busy artists who don't have time for fluff and who want practical strategies that are working today.
By employing micro-learning our program is 50% more interactive and engaging to students. Transfer of knowledge is 17% more efficient.
Closed-captioned video lessons and quizzes are less than five minutes long so that artists can implement what they're learning at their own pace.
Our mobile-enabled platform makes learning accessible.
Learn when you're on the go.
Leading Fine Artist Business Program
Making Art Making Money is the only step-by-step business program teaching fine artists how to make more money, in less time, with more dignity since 2005.
We're serving 23 different fine artists from 23 countries and counting.
Artist Ann Rea is a nationally recognized San Francisco-based artist, and she walks her talk.
Rea takes a proven, practical, and no-nonsense approach to mentorship. She is on a personal mission to help other fine artists find their niche so that they can sidestep the broken art establishment.
Someday is today and you deserve the best.
Graduate By Earning Back Your Tuition
Students graduate from Making Art Making Money by selling enough of their art to cover their tuition at a minimum, as featured by Inc. Magazine. *
According to the most recent survey 81% of all graduates earned their Making Art Making Money tuition investment back through the sale of their art within a year.
Graduates saved money in sales commissions, art show, contest fees, discounts, and donations.
- 26.7% of graduates saved $0-$2,499
- 33.3% of graduates saved $2,500-$4,999
- 21% of graduates saved $5,000-$9,990
- 19% of graduates saved $10,000-$39,950
Course 01
Accomplishing
Problem
When people reject your art, it feels personal. Rejection feeds your inner critic, kills your confidence and fogs your focus, leading to poor productivity.
Many fine artists feel overwhelmed trying to balance their time and energy while making art and making money.
Consequence
80% of your psychology and 20% of your strategy reflects your current success.
Objective
If you are the average graduate you'll gain a three-fold increase in your level of focus and confidence. We include four-minute daily processes developed and clinically tested by expert Performance Psychologist George Pratt, Ph.D.
Course 02
Visioning
Problem
Your job as an artist is to inspire. Yet most fine artists do not know their purpose.
So fine artists awkwardly struggle to justify their contribution, the value of their art, and their role as an artist.
Consequence
Self-involved, cringe-worthy artists' statements reflect this common state of confusion and insecurity.
Objective
You'll learn your Why. You'll develop a deep knowledge of your purpose and mission within a 28 days process.
Course 03
Valuing
Problem
If you're like most artists you do not understand your niche or how a niche applies to selling your art. Knowing your niche means that you know:
- who wants to buy your art
- why they want it
- where and how to find more people like them
Consequence
If you don't know your niche you'll subject yourself to needless forms of rejection and expense. You can pay hefty sums to enter art contests or juried shows in an ineffective attempt to gain validation. Self-appointed judges manipulate artists by selling them a slim chance of so-called prestige*. Artists inevitably lose the competition and their confidence. Predatory art contest organizers, including art museums, are accountable to no one.
Objective
Using Ann Rea's 4-Part Code, you'll learn how famous artists defined their niche and see how you can too.
* Prestigious comes to us from the Latin word praestigiosis, meaning "full of tricks" or "deceitful."
Course 04
Dealing
Problem
A plan to sell art without a plan is a plan to sell no art. Most artists do not have a written plan to sell their art. If they do, it resembles an inadequate to-do list.
Consequence
Without a written plan to sell art, it's impossible to examine your thinking and focus. Every business must outline a plan to achieve success and measure it. What we measure improves.
- Micro-businesses that maintain a written plan grow 30% faster than those that don't.
- When art sales goals are defined correctly, they are 42 % more likely to be achieved.
Objective
You'll define your specific art sales goal in a simple, clear, and concise one-page plan to achieve it.
Course 05
Targeting
Problem
The affluent buy art so you must posses a solid understanding of luxury marketing. Conventional marketing and sales strategies will not serve you.
Consequence
Your marketing is the bigger frame around your art and you as an artist. Awkward marketing leads to:
- embarrassing attempts to sell your art
- needless rejection from unqualified prospects at best
- countless lost art sales at worst
Objective
You'll learn to focus on one proven luxury marketing process to find collectors. These prospects are 82% more likely to buy your art and spend more money.
Course 06
Selling
Problem
Understanding your product is essential to selling it. As an artist your product is emotion. Attempts to sell your art as goods or services will fail. Try to "sell yourself" and you'll embarrass yourself.
Consequence
If you believe that you must sell yourself you'll feel conflicted.
This common conflict has produced the notion of fine artists "prostituting themselves."
Conflicted fine artists retreat from selling art or they become aggressive, pushy, and salesy.
Objective
You'll learn how to listen and guide prospects through seven stages of authentic and inspiring conversations in a way that works well for introverts.
Course 07
Copyrighting
Problem
Your copyright could be your most valuable financial asset.
You must understand what copyright means to you and how to protect it. Without understanding copyright, you can grant the market "implied permission." If you do not enforce your copyright, you can't defend it or collect damages.
Consequence
If you aren't protecting your copyright then you are jeopardizing your economic success, brand, and reputation.
Objective
You'll determine copyright protections available to them inside their legal jurisdictions. Then you'll take measures to communicate and defend your copyright.
Course 08
Profiting
Problem
If you aren't pricing your art for a fair profit you are undermining your chances of any success.
Note that representatives will commonly discount your art even though their job is to represent you. That's because they have no financial investment in your consigned inventory so they have nothing to lose.
Consequence
Discounting or donating your art places you at a disadvantage in the marketplace. When you discount your art or give it away for free you:
- immediately devalue your art
- prove that your prices have no integrity
- damage your reputation
- kill your confidence
Warning: If you're not generating a profit from the sale of your art, the IRS or your taxing authority could deem your art a hobby. * You can't take business income tax deductions for a hobby. You can not make a full-time or part-time living without tax deductions.
Objective
You'll price your art for a fair profit by calculating your:
- art costs
- expense
- labor
* Consult with your tax advisor.
Course 09
Prototyping
Problem
Conventional education requires you to memorize and regurgitate correct answers. You'll receive a diploma or certificate in exchange, which is useless in business.
Consequence
Even if you have an academic mastery of a subject this will not ensure that you'll be able to produce results in business.
Objective
During the final Prototype Project, you’ll learn why collectors purchased your art and why others didn’t so that you can focus on your niche.
You'll test and refine your comprehension by selling your art to cover your tuition, at a minimum. *
*As featured by Inc. Magazine as an innovative new model of education.
What if you received support from a community that refused to let you fail?
Enroll Now
Imagine
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Imagine commanding higher prices for your art by creating clear value above and beyond your art.
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Imagine that the people who mattered most were you and the collector, not the critic or the middleman.
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Imagine sharing inspiration and support with other artists instead of competing with them.
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Imagine taking your power back from the scarcity and permission-based art establishment.
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Imagine being with artists who are not buying into the story of the "struggling artist" instead they maintain their confidence and dignity.
Bonus 1 30-Day Tuition-Free Challenge Course
- You'll learn how to earn your tuition investment back through the sale of your art, sooner rather than later.
- Detailed step-by-step instructions so you barely have to think.
- In 30 days, you'll learn two solid art sales strategies that you can rinse and repeat to generate even more art sales later.
Bonus 2 Unlimited Study Partners
- Learn from one another, encourage each other, hold each other accountable.
- Gain support from a warm, welcoming, and intelligent global community who wants to see you win.
- Gain the priceless benefit of making new like-minded, real, and relatable friends.
Bonus 3 Ann Rea's Expert Mentorship
- Direct access to Ann Rea's mentoring via out our private Facebook Community. Often just one answer can save you years of effort and free you from mountains of challenges.
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Receive immediate answers from Ann Rea and benefit from the perspectives and experience of fellow students.
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Ask questions as they come up day or night, no need to wait.
Bonus 4 Live Weekly Classes
- Join us for live weekly classes to dive deep into new topics and answer your questions.
- Access to an Audible-like archive of live classes, currently 78, for deep dive learning.
- Listen to while you work in your studio. Can’t make it live? Submit your questions in advance and Ann Rea will record the answers to your questions
Bonus 5 Private Coaching
- Enroll within the next 24-hours and receive three private expert 15-minute coaching calls to get you laser-focused and inspired.
- Cash in your calls any time during the year.
- Receive 3 Private Coaching calls worth $1494.
81% of Students Graduate Early
According to the most recent survey, 81% of our graduates earned their tuition investment back through the sale of their art within a year of enrolling.
Our graduates also saved money in sales commissions, art shows, contest fees, discounts, and donations.
- 26.7% of graduates saved $0-$2,499
- 33.3% of graduates saved $2,500-$4,999
- 21% of graduates saved $5,000-$9,990
- 19% of graduates saved $10,000-$39,950
- Earn a return on your investment year after year with increased art sales.
Favorable Funding for US and Canada Based Artists
- Flexible funding options.
- Applying doesn't affect your credit score.
- Takes less than 3 minutes to pre-qualify.
This is not for you if:
- You're a beginner and or you are looking for representation.
- You're desperate for money or hoping for a get-rich-quick scheme.
- You're snobby, mean, passive-aggressive, dishonest, jealous, rude, snarky, whiny, or entitled. You don't play nice with others.
- You're feeling fragile emotionally or psychologically.
- You're unwilling to take full responsibility for your success and or failures.
This is for you if:
- You're ready to take your art sales to the next level.
- You've realized that if you could have figured it out by yourself you would have done it by now.
- You're willing to put some of the same dedication you have for your art into your sales and marketing.
- You're looking for an authentic approach that's grounded in integrity.
- You're willing to follow directions and ask for help when and if you need it.
Graduate By Selling Your Art
- Unlike online courses, you'll graduate from this comprehensive program by earning back your tuition investment, at a minimum.*
- According to our most recent survey, 81% of all Making Art Making Money graduates earned their tuition investment by selling their art within one year.
*As featured by Inc. Magazine as an innovation in advanced education.
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100% No-Risk Guarantee
- If for some reason, you don't graduate within a year by selling enough of your art to cover your tuition, we'll continue to work with you for free until you do.
- All we ask in return is that you can show us that you’ve completed the courses and exercises within six months of enrolling.
