“Making money is art and working is art and good business is the best art.” – Andy Warhol
Selling Your Art Online – What You Need to Know First
– Okay, so here I am with Lucy Chen. I’m Ann Rea from San Francisco, California. And Lucy, you’re in Australia.
– Yes, in Sydney.
– In Sydney. I have students all around the world, which is really exciting because they bring all these interesting perspectives. But the reason I decided to have a little Hangout with Lucy is just because she sent me this email, which I’m gonna read and then I’m gonna ask Lucy some questions. Lucy saw me originally on a Creative Live and she saw this, she sent me this email recently that she said, “I feel the reason that people postpone their sign up to the Making Art, Making Money semester is they think they can figure it out on their own, and if they follow all your free stuff and there is tons,” and the resources that I recommend. And that’s true, I do give away a lot of stuff. Lucy goes on to say, “That’s what I thought and that’s what Jenna,” also a new student from Australia who just enrolled, “and my other study partners thought. But people don’t know how much more depth there is in a semester and in what you have to offer us as a student of the semester. Your knowledge, experience, and insight is so vast and deep. Even though you’re giving away so much free stuff, there is so much, much more. I wish there was a way to have people on the borderline know and just jump in rather than wait.” So first of all, thank you so much for those very kind words but they’re obviously very true to you.
– Yes. Very is true.
– You’re trying to figure all this stuff. You probably learned a lot with the free stuff, but what was one big difference between trying to figure it out on your own and being in the Making Art, Making Money semester? What was one difference?
– One very big difference, for me is before I started a semester I thought, “If people ever buy my art, it’s like they’re doing me a big favor.”
– “Oh, thank you, you know, finally someone likes my art enough to buy it.” Because I wasn’t clear on what kind of value that I would provide people. But since starting the semester the very powerful thing is, before you kind of get, we have the urge to create.
– [Ann] Right.
– It comes through but you are not clear on what it is. So when people buy your art you just,”Oh, thank you.” But now I know what kind of value I provided these people. It’s just like we’re on the same level now. It’s like the value has changed and I don’t feel they’re doing me a favor. I still appreciate it.
– But I don’t feel people are doing me a favor by buying my art because I am providing value to them too.
– Bless you!
– So it is empowering.
– That’s so big!
– [Lucy] Yes.
– It is an equal exchange of value. You’re exchanging with one another on an equal plain.
– [Lucy] Yes.
– That’s a big, big take away right there. Oh, my gosh.
– Yes, it is very big. Like I can’t even tell you how much a game changer that is for me, just emotionally and even spiritually because it’s so empowering. Disempowering and making you feel small.
– [Ann] Right.
– I’m not so eager to please anyone who’s interested in my art anymore.
– Good! That’s my big hope for artists is, if I had to say from a very broad perspective, my big hope for artists is that my students learn to take back their power.
– Yes. And we are clear on what value to provide, because when you’re on you why, on your mission, because it is so much bigger than you. There’s no way you can feel small anymore.
– Oh, that’s awesome.
– Thank you for that.
– You’re very welcome. That makes me feel fantastic just to see how that’s impacted you. So give me one, give me another example of how it’s different trying to figure it out on your own with the free stuff versus being in a semester. What’s one other way that was different?
– I think what you give to us in the semester is so very different than everything else that’s out there. There are some other people who have focused on building a business for artists and there are also a lot more are just building an online business or building your audience. But I think what you provide is so very different.
– How’s it different?
– So very different. There’s so much depth in coming to your why, your what, and your how. The Four-Part code. And that is so important. Before I’ve tried to find, tried to figure out how to build my audience and what my target market is. None of them really made any sense. It’s just like throwing dots randomly.
– Yeah, you can’t do any online marketing until you know that Four-Part Code, right?
– Yes, and when you see other people who are successful, they always have a mission bigger than yourself and that’s why they can build a huge audience around that. That sort of feedback I got from my other study partners and other Australian artists call me and ask me what I should sign up for the semester too. And that’s some feedback I get from other artists, who have done the other online courses. I have done some other online business building courses and even artists subscriptions, support, that kind of thing. Just so different because, in your words, all the other things, without the why and what is like putting the concrete before the house.
– So, that didn’t go anywhere
– Yes, I say that all the time. All the time.
– There is a process to creating everything whether it’s baking a cake or building a house. You can’t start on the roof until you’ve built the foundation and put up the walls. Online marketing is very powerful, very effective, I use it myself but if you start with that without building a foundation, oh my gosh, it’s gonna be a hot mess.
– And you’re gonna waste a lot of time and money.
– Yes, yes! It did. Yes, it totally did.
– Okay, so one thing is you don’t feel like anyone’s doing you a big fat favor anymore.
– You understand the exchange of value. The difference is, is that the Four-Part Code is foundational core of understanding that other online or other courses did not present to you.
– This is what you got here with. What else did you get out of this semester so far? By the way, Lucy is still enrolled, so she’s still an active student.
– Yes, I enrolled about a month and half ago.
– What’s that?
– I enrolled about a month and a half ago.
– And I’m learning so much from it. Now I have the, not just hope, now I have faith knowing that I will make it. Like before knowing anything, “Oh, I hope this works,” but now I know that it will work.
– That’s awesome. We did an application, phone interview a month ago when you applied and I accepted your application, and your voice has changed Lucy. You don’t even sound the same.
– Oh, thank you. And it’s 4:00 AM, and I’m already excited.
– Oh jeez, it’s 4:00 AM? Oh damn! Now this is a dedicated student. I had no idea, thank you so much for getting up so early. Oh my god!
– No, it’s because… You know, when I’m trying to figure out the time, I got a little bit confused about the San Francisco time and the Sydney time and when got a look, “Oh, I got it wrong.” But anyway, I just take it as an alternative for me to get up earlier. I always wanted to get up early.
– And you are enough motivation for me to get up early.
– Aww! That’s so nice. Thank you so much. I have two consultants who I work with in Australia and it’s a different day. Not only is a different time, It’s a different day so it can be very confusing.
– Yes. I’m on Wednesday.
– So, you still connect with the study partners in North America, right?
– Yes, I talk with two study partners in America. I think they are both in the San Francisco time.
– So California time, on the west coast.
– So, yes. Okay, so another thing that I found out that really, really surprised me Ann really, is you.
– Yes, the free stuff you put out there is very business oriented because you’re teaching artists how to do business.
– Not just focus on the art, you have to build a business. I actually found out about you before the Creative Life course. I forgot how exactly I found out about you, but I found out about you online before the Creative Life course and because the course was a little, the semester is not a cheap program, right?
– And it should not be a cheap program because you’re only for really dedicated students.
– And I thought, “It’s a bit expensive,” so I was following your free stuff and then your Creative Life stuff and then the free webinars for one. And I thought, “Oh, this woman is very business oriented.” When I enrolled, and go through the semester and the support you gave to us in the Facebook group, what really, really surprised me so much is that you are such a spiritual person.
– And your knowledge and your… It’s not just business-wise, it’s all rounded, in spirituality, in emotional intelligence, I think. It’s just so vast.
– [Ann] Mm.
– It really, really surprised me, you. It’s not just a businesswoman telling me how to do business but it’s everything.
– Well, art is life, right?
– Art mirrors life. So we as artists have to do life. We have to feel our feelings, and express our feelings, and we have to take, we have to be courageous enough to own our truth, and when you own your truth, you own your power.
– That’s eventually what I want artists to, and this is not for everybody, not everyone is equipped or ready, but I have to say, I am so proud of my students. I’m very proud of the courses that I created, I’m very proud of making my semester and my own success. But the thing I am most proud of, and I did not do this really, is the community within the Making Art, Making Money semester because I see how you guys support one another. You meet with each other regularly, some of you are even meeting in person. It just blows away that nasty environment of artist who are jealous of one another, and who are competing with one another because the art establishment is forcing artist to compete with one another, and I can’t stand it. But we don’t have any of that competition or jealousy. All I see is support, all I see is openness,
– I think that’s the most powerful thing. Because when I’m gone, my hope is you all have each other.
– I don’t hope you’ll be gone. I hope you’ll always be here.
– Well, I hope you will too. Currently, we have the lifetime membership which you received.
– Eventually it’ll be phased out. So, you’re in Lucy, you’re not going anywhere.
– Yes, I am so happy they’re so caring in the Facebook group. You provide so much support and it’s always to the point. You don’t go on and on, you’re always to the point. How you make us think for ourselves instead of giving us the answers. That’s what I really, really love that. Thank you Ann.
– Good. Well, I am looking forward to, when you work through it, your own pace, this is all at your own pace, when you’re ready and you get your knowledge checked on, when you’re ready and you have your deliverables, I’m looking forward to that, that’s gonna be fun.
– But just pace yourself, that’s the thing, just pace yourself. What you’re doing is before you build the house, you gotta carefully draw out that blue print, right?
– So you wanna make sure before you start laying down cement
– You got the blueprint. All right, well Lucy, I wanna thank you again for writing such a lovely message and for encouraging other artists. You benefit from the free stuff, that’s why I give it away but it is limited, I can only take you so far. I don’t have contact with you. And if you don’t have contact with the community, so I really appreciate it. It’s one thing for me to say it because it just sounds like I’m selling the semester. It’s a whole another thing for you to say it and actually explain why it’s so different.
– Yes, I just really wish. I didn’t have the money sign up for the semester at first and I actually got a tax return for almost the exact amount in Australian dollars.
– “It’s the cost for the semester,” so I just took it as a sign that I really should go for it. I hope people who are listening to this recording, take it as a sign that you really shouldn’t postpone anymore and go for it.
-I believe in those things, I believe that we’re divinely guided and if we are open and we listen. It’s very interesting, when you set your sight on a goal, when you decide you really want something, all of the sudden, people start showing up, resources start showing up, opportunities start showing up that seem to be anywhere around before but as soon as you commit, when you commit, that’s the thing, you gotta commit to the goal, I gotta know what the specific goal is and you commit to it, things will work out. You have to keep moving and I see you working, you’re moving. I’m very proud of the work you’ve been doing Lucy. I’m looking forward to our one-on-one. And again, I just wanna thank you for your time and generously sharing with all these strangers at 4 o’clock in the morning.
“Making money is art and working is art and good business is the best art.” – Andy Warhol