Yes, you can start making a better living as a fine artist.

without feeling pushy. without an expensive eCommerce site. without paying sales commissions. without writing an artist statement.

Start making a better living as a fine artist.

without feeling pushy. without a complicated eCommerce site. without paying sales commissions. without writing a cringy artist statement. without trying to sell yourself.

without without feeling pushy. without a complicated eCommerce site. without paying sales commissions. without writing a cringy artist statement. without trying to sell yourself.

What’s your plan?

A plan to sell your art without a plan is a plan to sell no art.

A plan to sell your art without a plan is a plan to sell no art.

The Making Art Making Money Institute

Start Increasing Your Fine Art Sales

Focus on one proven luxury sales strategy that generates 80% more fine art sales, on average, and keep 100% of your money.

Start Finding and Serving Your Niche

Determine your niche. Learn who wants to buy your art, why they want to buy it, and where and how to find even more collectors like them.

Start Leveraging Luxury Marketing and Sales Strategies

Exponentially increase your fine art sales by focusing on authentic luxury marketing and sales strategies.

Our Manifesto

We do not hope to show our art. We plan to sell more of our art. We do not try to build fine art careers. We build profitable fine art businesses. We do not  discount or donate our art. We sell our fine art for a fair profit. We do not compete with other fine artists. We compete for our potential collectors’ time and attention. We do not build a list of exhibitions for our resumes or CVs. We build a list of our collectors and prospects. We do not sell ourselves. We serve missions greater than ourselves. We do not write cringy, self-involved artist statements. We guide authentic conversions that inspire. We do not sell goods or services. Our product is emotion. We do not use pushy sales tactics. Our real relationships equal our revenue. We do not work harder. We work smarter.

Learn what they don't teach you in art school and can't teach you in business school.

Apply to enroll in the leading business school for fine artist since 2005.


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Complete a quick initial application.


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Start selling more of your fine art.

Temi Ayodeji
Fine Artist
Dothan, Alabama

“There’s so much that goes on in my life. I’m extremely busy.”

“You’ve blessed me and thousands of other artists.”

Jina Kim,
Fine Artist
Raleigh, North Carolina

“I was literally really depressed at the time when I saw your Instagram.”

“Then I thought, this is a sign! Someone is handing me their hand and I need to grab it.”

Marie Bender,
Fine Artist
Ambler, Pennsylvania

“I remember the days of selling something for $1000 and saying, ‘Zip-a-Dee-Doo-Dah.”

“I just sold my last painting for $25,000 and I’m not offering any more discounts.”

Andres Bustamante
Fine Artist
Nashville, Tennessee

“I wasn’t aligned with my purpose, with my “ikigai”, my reason for being. I was missing other pieces of the puzzle.”

“I found my purpose. You could easily be charging ten times more for this program.”

Lucy Chen
Fine Artist
Sydney, Australia

“I wasn’t clear on what kind of value that I would provide people.”

“When you are clear on your mission there’s no way you can feel small anymore.”

Manasses Machado
Fine Artist
Newhaven, England

“I was struggling basically to find my space in the market. I didn’t know exactly how to approach it.”

“If I had not enrolled, I’d probably still be doing art on evenings and weekends.”

Laurel Greenfield
Fine Artist
Boston, Massachusetts

“Not knowing where to start at all.”

“To date, I’ve made $13,470 from my art this year, more than double what I made last year. These are real steps that you can take and you can practice.”

Leah Smithson
Fine Artist
Los Angeles, California

“I didn’t know where to start first, or in what order to do things. I wasn’t sure how long to try something to know whether or not it’s working or not.”

“It would have taken me over a decade to figure this out, at least.”

Kelly Hsiao
Fine Artist
Maui, Hawaii

“My gallery was closed. I wasn’t making any sales. I was searching for collectors, searching to be seen, and just not having the confidence really in knowing what to do.”

“It’s incredible. I made almost more than twice my tuition by now. Just so many things are opening up. I’m having faith.”

Ann Rea, Fine Artist & Mentor
Ann Rea, Fine Artist & Mentor

Ann Rea

Fine Artist & Mentor

Ann Rea is on a mission to help other fine artists take their power back from the scarcity and permission based art establishment by helping them learn how to sell more of their art, make more money, with more dignity.

Her art and business savvy have been featured on ABC, HGTV, Creative Live, The Good Life Project, in Career Renegade, and by the San Francisco Chronicle, The Wine Enthusiast, Art Business News, Fortune, and Inc. Magazines. Ann’s mentor, Wayne Thiebaud, an art icon, praised her artistic talent.

Learn more.

100% No-Risk Guarantee

Students enrolled in Making Art Making Money graduate by selling enough of their fine art to cover their tuition at a minimum, as featured by Inc. Magazine. It’s rarely necessary, but we’ll work with students for free until they sell enough of their art to graduate. We only ask that students complete their lessons and assignments within six months, which is plenty of time. If you don't give up, we won't give up.