How artists are finding more affluent collectors with 4 steps

How artists are finding more affluent collectors with 4 steps


Artist Travis Krause
Greely, Colorado

Travis Krause: (00:00)
I can’t be very confident in my prices and I wouldn’t know how to price things and sell things. I would just wishy-washy about numbers and prices and money. It would make me nervous to talk about it.

Travis Krause: (00:13)
And now I’m confident I got a grant from a local art council. And that project, it was, art council. And that project, it came and went and I sold $70 worth of crap. Okay.

Travis Krause: (00:26)
But on my own, I’ve sold about 10, I think about 10 times what the investment cost is now that I know my mission and my four part code. 

Travis Krause: (00:36)
I have clients that care about me as a person. That’s true.

Ann Rea: (00:40)
That’s true.

Travis Krause: (00:41)
And I care about them as a, as people, and they love promoting me. And it gives them some advantages too. They really go out of their way to help me because we have really strong relationships. 

Ann Rea: (00:56)
That’s true. 

Travis Krause: (00:58)
Whereas didn’t have that before. I knew my four-part code. If you’re doing it right, you’ll make more friends out of clients than you’ll ever get clients out of your friends.

Travis Krause: (01:06)
The reason is because I know how to provide more value to those people. Number one, I’m just going to tell you, I’ve followed Ann for longer than I ever should have without getting enrolled.

Travis Krause: (01:20)
Once I dove in bravely courageously it made a huge difference. So waiting to enroll if you’re interested, is a waste of your time, that you’re not selling artwork.

Travis Krause: (01:06)
Don’t wait. Now is the only time you have, think Alexander the Great said he who hesitates is lost. So don’t be lost. Yeah. If you crack your four-part code, if you, and I tried. I’ve done lots of self-development classes and they didn’t help, they didn’t lead me to selling more artwork.

Travis Krause: (01:48)
They didn’t lead me to cracking my four part code. If you want help with that, the only way I found was through Ann’s program and once it, once it cracked,

Travis Krause: (01:57)
The world opened so don’t wait. And the only way I found after probably 15 years of looking at self-development stuff was through Ann’s program and it’s very specific for artists.

Travis Krause: (02:11)
If you’re serious about being an artist that makes art, sales, and you want to do it professionally. This is the program.

Travis Krause: (02:18)
If you’re a hobbyist, if you’re not sure if you want to do this or not then this probably isn’t the place for you.

Ann Rea

Ann Rea, Fine Artist & Mentor

Ann Rea is a San Francisco-based fine artist. She created Making Art Making Money, the leading and most reputable business program for fine artists since 2005. Rea’s art and business savvy have been featured on ABC, HGTV, Creative Live, The Good Life Project, in the book Career Renegade by Jonathan Fields, the San Francisco Chronicle, Art Business News, Fortune, and Inc. Magazines. Rea’s artistic talent was commended by her mentor, art icon Wayne Thiebaud. 

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