(Transcription)

Ann Rea (00:01):
Hey, hello everyone. This is Ann Rea coming to you live from San Francisco, California. I’m an artist just like you. And today I want to share with you the Making Art Making Money manifesto. Now, this Saturday at 2:00 PM Pacific Standard Time, I am going to be doing a brand new Art and Money Masterclass. If you’d like to join us, I want to encourage you to apply. There’s a link somewhere in the chat here so that you can do that. But before you even think about it, why don’t we get on the same page and see if what I have to share with you inside of the Making Art Making Money manifesto resonates with you, because it’s really kind of the value system of the program itself. So I’m just going to check on my screen over here. And I’m going to read to you what — there’s 10 points to the Making Art Making Money Manifesto.

Ann Rea (00:56):
And it simply goes like this, first of all, we are focused on selling our art, not showing our art, because showing your art is something. First of all, that’s much more complicated than necessary, and you need someone’s permission. In the Making Art Making Money program, we’re interested in selling our art. So that’s number one. Number two, we own businesses. Now, if you think that that seems far-fetched, if you sell something you have to file a profit and loss statement, and file it with your taxing authority. So you don’t have a career as an artist, you have a business. And so we do own businesses and we do not have fine art careers. Also, we care about our collectors and we don’t care about art critics. Why? Because art critics aren’t buying any art. So who cares what they have to say?

Ann Rea (01:48):
Also, we price our art with integrity. And that means that we don’t discount our art, okay? Because if you discount your art, then your prices have no integrity. And it’s also really unfair to everyone else. You’ve asked to pay you full price. It also immediately devalues your art and it damages your reputation as an artist, and we’re not doing that. So we also celebrate our niche. So we don’t enter art contests or juried shows. Now, a lot of artists are pretty confused about what it means to know your niche. So let me explain your niche has got nothing to do with your art. It’s got nothing to do with your genre, your style, your medium. Your niche is really simply this, knowing your niche means that you know number one, who wants to buy your art. Number two, you know why they want to buy it.

Ann Rea (02:43):
And number three, you know where to go find more people just like them. That’s knowing your niche. So we know, and we celebrate our niche. We’re not really worried about anybody else. And so we don’t enter art contest or juried shows, looking for validation. Our validation comes from our art sales. Also we inspire because that’s your job as an artist, your job is to inspire. So we don’t need to, we don’t use pushy sales tactics. Also we create unique value. And the reason we do this is because a, it increases the value of your art and B. It differentiates what you offer, as opposed to what all the other artists offer. And last but not least, it allows us to not have to compete with other artists. Next, we serve a greater mission. We’re not trying to sell ourselves. And a lot of artists think they have to sell themselves.

Ann Rea (03:39):
Well, you don’t have to sell yourself. And no one’s buying you. What you want to do is serve a mission that is greater than yourself and Lee let’s. We do anyway. We also understand our product. Our product is emotion. We’re not selling goods or services. So if you tried conventional marketing and sales, or even a conventional business plan, you’ll find it’s really awkward and it doesn’t work. And that’s because it’s designed to sell goods or services. You can tell you this on pretty good authority. I’ve had a number of MBAs come through the program, very smart people. And yet they were not able to determine their niche, and sell enough art because they really just didn’t understand fundamentally their product. They were trying to sell their art as if it was goods or services when in fact it’s really emotion. Just think about that for a minute.

Ann Rea (04:28):
Like if it, if you don’t feel it, it’s just not art to you. It’s not right. It’s not wrong. It’s just art is in the eye of the beholder or in the heart of the beholder. Also, we are responsible for our success. We take full responsibility for our success, and that means that we are not waiting to be discovered. So that’s a little taste of the making– that’s of the value system inside of the Making Art Making Money program. That’s the Making Art Making Money Manifesto. And if you’d like to learn more about how to make art, and how to make money, and how you should fire your representative, and you should find your niche, then I want to invite you to apply to the brand new Art and Money Master Class, which is going to be held this coming Saturday, July 24th at 2:00 PM, Pacific Standard Time.

Ann Rea (05:23):
Now you have to apply. And there’s a link somewhere for this somewhere. You’re in the comments section. And I review each and every application, if it looks like I can help you, then we’ll let you into the class. If it doesn’t look like I can help you, I will still give you some resources that are helpful and that are valuable. Thank you very much for your time and attention. I hope that this gives things a little different spin than maybe what you’ve learned in art school, a very different approach. Um, we like to flip things on its head because we know the real, the, you know, the time

Ann Rea (05:58):
The tired, tedious,

Ann Rea (06:01):
time-consuming approach to selling art which goes something like this “Work real hard. Show your art. Hope and pray that it sells. Repeat.” It doesn’t work. It sucks. So we’re not doing that. We are interested in a much more productive formula. So come join us on Saturday, July 24th at 2:00 PM Pacific standard time. Go ahead and apply now.