There are no words to describe how disappointing this is AND scary!
BUT… there’s still hope.
See, I’ve been there.
During the 2008-2009 recession, over half of the art galleries in the United States closed FOREVER!
The good news is that collectors prefer to support artists by buying from you directly. It gives them something they value called “conversational currency.”
My guess is you probably don’t have a roadmap to sell and market your art.
They don’t teach us how to sell our art in art school, and they can’t teach us this in business school. That’s because artists don’t sell goods or services; we create “emotion.”
When you don’t know what to focus on you may end up spinning in your thoughts. Which leads to not doing anything or worse. AND, this erodes vital self-confidence. Let’s face it; confidence sells.
Sometimes we can sell and market other things, but we have a brain freeze when we try to sell and market our art.
It doesn’t help that our culture insists that artists shouldn’t care about money and that they’re incapable of running a business.
We’re also told that art should sell itself, but you know that nothing sells itself. If you want to make money from your art you can’t just show your art, you must sell it.
without paying sales commissions to art galleries or art shows fees
Art galleries are closing, and art shows are canceling. Many artists are uncertain of where to start to sell more art.
The scarcity and permission-based art establishment is broken. Representatives are taking 50% or more in sales commissions, and they are discounting art.
Many artists don’t know their niche. So even though juried shows and art contests are typically rigged, artists are paying to enter because they hope to gain exposure and validation. Contest organizers accept more entries than they can’t possibly critique yet the organizers are accountable to no. Artists are literally paying for unnecessary rejection. The only ones who win juried shows and art contests are the organizers.
Art galleries are forcing many artists into exclusivity agreements, which is preventing artists from selling more art.
Representatives; are not allowing artists to contact their collectors. Thus, artists can’t build relationships with their collectors, and they can’t cultivate referrals to other collectors.
However, real relationships equal revenue. Artists can sell over 80% more art through referrals, on average, and keep 100% of their money. Referral sales are more accessible, more organic, and they don’t feel pushy.
Affluent collectors always make money in up and down markets. The pandemic has affluent remodeling and or relocating, so they are buying art today. People who care about art care about the artist, not the middleman.
Conventional sales and marketing strategies don’t work for artists because artists aren’t selling goods or services. Our product is emotion. Right now, there’s a lot of inspiration.
Imagine learning how to sell more art
How will your life will look when you have a roadmap to sell and market your art, an innovative approach that’s helped thousands of independent artists?
You’ll know what to focus on.
Imagine making new friends through a global support network of many study partners, of your choosing.
No more competitive, jealous, or snobby artists. Just real and like-minded people who want to see you win.
Imagine what it will feel like to receive expert guidance from an experienced mentor with 15 years of practical experience.
You’ll sidestep costly mistakes, you’ll know what to focus on, reach your goals faster, and do this with much more ease.
You’re in the right place, my friend, keep reading. : )
Are you shy or introverted, and or you don’t know how to confidently talk to affluent collectors about buying your art?
Tip. Shy people are better listeners, so they tend to perform better in sales.
Do you sometimes you feeling a bit conflicted? You want to sell your art but you don’t want to deal with more rejection?
Tip. Knowing your mission takes the sting out of rejection.
Don’t have a consistent body of work, so you’re wondering how you can sell more art?
Tip. Our students sell their homework, and so they don’t need a body of work.
Sell More Art without feeling like a sell-out
“I am an art professor. Your program has it all, the idea of The New Creative Class, The 4-Part Code, and the pragmatic approach to identifying a niche with the Prototype Project.”
Perth, Western Australia
“I’ve sold $12,900 AUS of art since enrolling. Plus I’ve saved $1,420 saying no to competitions, group shows, art fairs etc so all together that’s $14,320 Aussie. So way over my tuition fee already. Very happy artist.”
“I just sold four photographs for a total of $5000 to go in a restaurant. It really is worth knowing your own value – no discounts! Just trust the process and go with it. You will end up in a place that you’ll be happy about.”
Because of the pandemic, instead of vacationing, affluent collectors are remodeling and buying additional residences so they’re buying art.
Learn how to triple your focus and confidence. The average graduate goes from 2.5 to 8, on average.
Learn your Why — your creative purpose — who you are, what you stand for, and what you stand against.
Learn how to stop competing with other artists and charge more for your art. Start by serving a greater mission.
Learn how to draft a simple one-page plan to make art and make money. Having a specific sales goal and a written plan to achieve it increase your chances of success 152%.
Learn about targeting your tribe, on-line and off-line, and how you can use referrals to generate over 80% more sales on average and you keep 100% of your money.
Learn how to guide authentic conversations that inspire people to buy and stop trying to sell yourself or wasting time with people who will not buy your art.
Learn about protecting and leveraging what could be your most valuable financial asset, passive income from your copyright.
Learn how to determine your costs, expenses, and time investments so that you can start confidently pricing your art for a fair profit.
The Art Business Incubator is our advanced community for students who have completed the program, available by invitation.
Although this is a self-paced self-study program, you’ll have access to me;
I’m an artist and expert mentor, a friendly community of Study Partners, and live weekly Q&A classes.
You can to ask me your questions during the regular group calls or submit them if you can’t attend and you can sign up for a one-on-one Spotlight.
You’ll have access to our private Facebook community where you can get expert guidance and share your wins.
You’ll have several Study Partners who you choose to meet with on video calls. Peer Learning is proven to be highly effective, and it’s fun.
Vancouver, British Columbia
“I promise you if the galleries are struggling, they’re not going to tell you when your art is selling. I found out they’ve sold over $60,000 of my art and I haven’t received any of that money.”
“Do whatever it takes to get the money up, even if it takes a while to get it. Do it because it will be the best decision that you’ve ever made in your life and it will change your life.”
“I feel so f*cking empowered. I can’t even tell you. I remember the days of selling something for $1000 and saying “Zip-a-Dee-Doo-Dah.” But I just sold my last painting for $25,000. I’m not offering any discounts.”
Each mini-lesson is under 5 minutes each. Most students can complete the program by studying 2 to 3 hours a week in about three to four months they implement what they’re learning at their own pace.
Others might want to take a few extra months to review. There’s no rush and no right or wrong amount of time. You’ll have access to the program for an entire year.
Please note. This program isn’t a “quick fix.”
Sell More Art without feeling like a sell-out
Where do you want to be three months or a year from now?
Do you have a focused, written, step-by-step plan to get you there that you are confident in?
Do you think that you’ll be better off trying to figure it out all on your own?
The Making Art Making Money program was designed for busy people.
Learn on the go with lessons and quizzes that take less than five minutes each. Implement what you’re learning at your own pace.
Schedule of two to three hours a week to learn. Implement what you’re learning at your own pace.
This is a self-paced on-line program designed to help you earn results in 90 days. However, you’ll have access for a year.
You can never recover the time you waste on costly mistakes.
This program isn’t an expense; it’s an investment in yourself.
If you plan to keep trying to sell your art, then ask yourself, “Can I afford not to learn how to sell my art?”
Please note. You must earn back your tuition investment, at a minimum, during your final project to graduate.
To help ensure that we can help you, we have an application process.
If you’ve been selling your art, then the chances are good that you can sell even more with expert help and guidance.
Yes! In fact, I insist that you ask for help you need support or encouragement.
You’ll have as many Study Partners as you like which is a proven “Proximal Learning” strategy.
You’ll have direct access to my experienced mentorship in our private Facebook group and during our live weekly online classes.
Two years after graduating from art school Ann Rea stopped making art. She had to start making money to pay back her student loan debt.
Sixteen years later, she decided to turn her dream of being an artist into a plan. Ann quit a dull corporate job and moved to San Francisco. She wrote a plan to sell over $100,000 of her art during her first year as a full-time artist. Ann sold $103,246 of her art without any:
Ann knew a young woman who graduated from the San Francisco Academy of Art with over $200,000 worth of inescapable student loans. Her father lost his job and then her mother passed away from pancreatic cancer. She graduated with no marketable skills or job prospects, which ignited Ann’s mission to help artists take their power back from the scarcity and permission-based art establishment.
Ann’s vision is to help over 10,000 artists learn how to sell their art without feeling like a sell-out in less than ten years.
Ann Rea’s art, and business savvy, have been featured on ABC, HGTV, Creative Live, The Good Life Project, in Career Renegade, and by the San Francisco Chronicle, Art Business News, Fortune, and Inc. Magazines. Ann’s mentor, Wayne Thiebaud, an art icon, praises her artistic talent.
Coquitlam, British Columbia
“This program turns business-speak into art-speak and art-speak into business-speak. You have to invest in yourself. You need a roadmap. Do this. You won’t look back on this your investment. I didn’t pay anything for the program. I made it back already.”
“Make a decision. Don’t be indecisive. Go for it. What you get out of this program is just more than the money itself. I renewed for a year. I’m so glad to be a part of this right now because of what’s going on outside of us that’s larger than us. This community of artists and people to connect with has been just awesome.”
Geelong West, Victoria, Australia
“I was one of those ones. I did all the free classes that you offered. I thought ‘Yeah, that’s all I need. There’s heaps of information here.’ But this program – it just blows my mind and I didn’t think I would get out of it what I have already and I’m not even complete yet. There’s a lot of good advice and community.”
Get a 13-minute video crash course on how to sell more your art during and after COVID-19.