"Making money is art and working is art and good business is the best art." - Andy Warhol
Last Wednesday this artist had an appointment at the Imperial Tea Court in the Ferry Building in San Francisco with a scientist, a new business colleague who I didn't know.
As I walked up the Embarcadero along the San Francisco Bay to my appointment, I thought, “What are we going to talk about? She’s a scientist and I’m an artist. Could our expertise and world view be any more opposite?”
Dr. Karin Hollerbach is an extremely well educated and accomplished scientist and entrepreneur. Her expertise is engineering and science and helping get discoveries to market.
As a nationally recognized artist, my expertise is creating original oil paintings and extraordinary experiences of art for individual collectors and educating and advising artists on business and marketing.
I discovered that we where both accomplished in our disciplines and we where also experts in the entrepreneurial aspects of our markets.
As we chatted I learned that she once had substitute taught a business course to group of artists. “Really? Do tell.”
Karin observed, "Artists are very much like scientists, experts immersed in their discovery." They are too are often a drift without in anchor in business.
As the founder of Artists Who THRIVE, this unnecessary disconnect between art and business is a cultural and economic norm that I am all too familiar with.
I have made it my mission to teach artists how to combine their creative freedom with business savvy.
So the scientist and this artist actually had plenty to discuss. Not only did we discuss business, we explored the intersection between art and science.
What we both know is that if you want to get paid, if you want others to benefit from your creative or scientific contribution, your expertise and talent alone is just not enough.
The bad news. There must be a market for your talent if you want to fully enjoy the fruits of your labor.
The good news. When you take on the mantel of entrepreneurship and find a market for your talent, you will receive the ultimate reward for all of the hours and energy devoted to your discipline and passion.
WHERE TO START TO SELL YOUR ART
"Learn The 8-Part Road Map that I used to sell $103,246 of my art during my first year as an unknown artist, without feeling like a sell-out"
- Ann Rea, Artist Mentor