Are your galleries closed or shows canceled?

Don't know what to focus on and when?

Does sales and marketing feel sleazy?

Start Selling More Art

without shows or representation

People who care about art care about the artist, not the middleman.

What's making it hard for artists to make art and make money?

Art galleries are closing, and art shows are canceling. Many artists are uncertain of where to start to sell more art.


The scarcity and permission-based art establishment is broken. Representatives are taking 50% or more in sales commissions, and they are discounting art.


Many artists don’t know their niche. So even though juried shows and art contests are typically rigged, artists are paying to enter because they hope to gain exposure and validation. Contest organizers accept more entries than they can’t possibly critique yet the organizers are accountable to no. Artists are literally paying for unnecessary rejection. The only ones who win juried shows and art contests are the organizers.


Art galleries are forcing many artists into exclusivity agreements, which is preventing artists from selling more art. 


Representatives; are not allowing artists to contact their collectors. Thus, artists can’t build relationships with their collectors, and they can’t cultivate referrals to other collectors.


However, real relationships equal revenue. Artists can sell over 80% more art through referrals, on average, and keep 100% of their money. Referral sales are more accessible, more organic, and they don’t feel pushy.


Affluent collectors always make money in up and down markets. The pandemic has affluent remodeling and or relocating, so they are buying art today. People who care about art care about the artist, not the middleman.


Conventional sales and marketing strategies don’t work for artists because artists aren’t selling goods or services. Our product is emotion. Right now, there’s a lot of inspiration.

Start Selling More Art

without shows or representation

Learn a proven roadmap to marketing and selling your art.

Gain a like-minded and supportive global community of friends.

Learn where to focus and sidestep costly and time consuming mistake mistakes.

Feeling Overwhelmed?

You're in the right place, my friend, keep reading. : )

Shy or introverted?

Tip. Shy people are better listeners, so they tend to perform better in art sales.

Is rejection hard?

Tip. Knowing your mission takes the sting out of rejection.

No body of work?

Tip. Our students sell their homework, and so they don't need a body of work.

Making Art Making Money

Sell More Art without shows or representation

Sharon McNeil

Seattle, Washington

"I am an art professor. Your program has it all, the idea of The New Creative Class, The 4-Part Code, and the pragmatic approach to identifying a niche with the Prototype Project."

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Karina Jane Buckingham

Perth, Western Australia

"I’ve sold $12,900 AUS of art since enrolling. Plus I’ve saved $1,420 saying no to competitions, group shows, art fairs etc so all together that’s $14,320 Aussie. So way over my tuition fee already. Very happy artist."

Ken Rivard

Boston, Massachusetts

"I just sold four photographs for a total of $5000 to go in a restaurant. It really is worth knowing your own value - no discounts! Just trust the process and go with it. You will end up in a place that you'll be happy about."

Start Selling More Art Today

The affluent are remodeling and buying additional residences so they’re buying art today instead of vacationing because of the pandemic. 

Making Art Making Money
Life Before & After


  1. Have you been paying entry fees for art shows and or 30% to 50% in sales commissions?
  2. Are you continuously posting your art online but getting little or no sales?
  3. Have you donated your art, entered art contests and or juried shows hoping for exposure and validation?
  4. Is your art priced correctly? Are you discounting your art?
  5. Do you think that you need to sell yourself or “get your art out there?”
  6. Unsure of who wants to buy your art, why they want to buy it, and therefore uncertain of where to find more collectors?
  7. Do you have some negative feelings about sales and marketing?
  8. Can you confidently converse with affluent collectors about buying your art?


  1. You’ll learn how you can cultivate 80% more sales and keep 100% of your money.
  2. You’ll learn how to create online content that inspires.
  3. You’ll learn three steps to price your art for a fair profit.
  4. You’ll learn the two simple secrets of luxury marketing.
  5. You’ll learn why you must stop competing with other artists.
  6. You’ll start guiding authentic conversations to sell in seven simple steps so you can identify your niche.
  7. You’ll learn how to motivate your collectors to sell for you without being pushing or sleazy.
  8. Finally, you’ll find your Why, your creative purpose, in only 28 days.

What You'll Be Learning

Course 01/Accomplishing

Learn how to triple your focus and confidence. The average graduate goes from 2.5 to 8, on average.

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Course 02/Visioning

Learn your Why — your creative purpose — who you are, what you stand for, and what you stand against.

Course 03/Valuing

Learn how to stop competing with other artists and charge more for your art. Start by serving a greater mission.

Course 04/Dealing

Learn how to draft a simple one-page plan to make art and make money. Having a specific sales goal and a written plan to achieve it increase your chances of success 152%.

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Course 05/Targeting

Learn about targeting your tribe, on-line and off-line, and how you can use referrals to generate over 80% more sales on average and you keep 100% of your money.

Course 06/Selling

Learn how to guide authentic conversations that inspire people to buy and stop trying to sell yourself or wasting time with people who will not buy your art.

Course 07/Copyrighting

Learn about protecting and leveraging what could be your most valuable financial asset, passive income from your copyright.

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Course 08/Profiting

Learn how to determine your costs, expenses, and time investments so that you can start confidently pricing your art for a fair profit.

Art Business Incubator

The Art Business Incubator is our advanced community for students who have completed the program, available by invitation.

You'll Have Support

Although this is a self-paced self-study program, you’ll have access to Ann Rea, an artist and expert mentor, and to a friendly community of Study Partners, and live weekly Q&A classes.

Live Group Calls

Private Class Forum

Study Partners

Linzy Arnott

Vancouver, British Columbia

"I promise you if the galleries are struggling, they're not going to tell you when your art is selling. I found out they've sold over $60,000 of my art and I haven't received any of that money."

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Felisa Massey

Orlando, Florida

"Do whatever it takes to get the money up, even if it takes a while to get it. Do it because it will be the best decision that you've ever made in your life and it will change your life."

Marie Bender

Ambler, Pennsylvania

"I feel so f*cking empowered. I can't even tell you. I remember the days of selling something for $1000 and saying "Zip-a-Dee-Doo-Dah." But I just sold my last painting for $25,000. I'm not offering any discounts."

How Long Will It Take?

  • The Making Art Making Money program is self-paced and designed for busy people. Each carefully edited lesson requires less than five minutes so that you can implement what you are learning at your own pace. Time is money. 
  • Most students can complete the program by studying two to three hours a week in about three to four months.
  • There’s no rush and no right or wrong amount of time. You’ll have access to the program for an entire year.
  • Please note. This program isn’t a “quick fix.”

Learn On The Go

  • You can complete the program from the comfort of your couch, kitchen table, or art studio as long as you have a connection to the Internet.
  • The entire program is entirely digital so that you can access it from anywhere through our private course portal.
  • We record our live classes where you may submit questions if you can’t make it. So that you won’t miss a beat.

Now's The Time

  • There’s never been a better time to sell more of your art.
  • Affluent collectors are postponing their vacations because of the pandemic. Instead, they’re remodeling their homes and buying additional residences. What does that mean for you? They’re buying more art.
  • If you wait, it will be harder to compete with other artists who are figuring out how to sell more art without representation.

Are We A Match?

We're a match if you're:

  1. selling your art, and you want to learn how to sell more.
  2. taking full responsibility for your success and failures.
  3. don’t want to try to “sell yourself.”
  4. friendly and coachable.
  5. willing to trust a proven process.
  6. willing to spend two to three hours a week learning.
  7. willing to work with Study Partners of your choosing.
  8. able to dig deep emotionally and express your true self.

We're not a match if you're:

  1. unwilling to follow directions, and you hate technology.
  2. looking for representation.
  3. desperate to make money immediately.
  4. still hoping to be “discovered” or be rescued from your responsibilities to sell and market your art.
  5. unwilling to examine your limiting beliefs and learn from your inevitable failures.
  6. snobby, dishonest, jealous, rude, whiny, or entitled.
  7. so skeptical that you’re unwelcoming to expert support.
  8. emotionally or psychologically fragile because as an artist your “product” is emotion and you’ll need to explore your emotions in this program.

Making Art Making Money

Sell More Art without shows or representation

You Have Two Choices

  1. You can muddle together a self-made plan that might pay off after several years of trying. However, chances are that you’ll lose out on real opportunities to sell your art, and you’ll waste even more time and money. 
  2. You can borrow a proven step by step program and get to where you want to be faster and with more ease.

Frequently Asked Questions

The Making Art Making Money program was designed for busy people.

Learn on the go with lessons and quizzes that take less than five minutes each. Implement what you’re learning at your own pace.

Schedule of two to three hours a week to learn. Implement what you’re learning at your own pace.

This is a self-paced on-line program designed to help you earn results in 90 days. However, you’ll have access for a year.

Ask yourself:

  • “What’s my current approach to marketing and selling my art costing me now?”
  • “How many sales am I missing because I don’t know my niche?
  • “Am I comfortable talking about my art to collectors?”
  • “Is my art priced correctly?”
  • “How much more time will I lose trying to figure this out by myself?”

You can never recover the time you waste on costly mistakes.

This program isn’t an expense; it’s an investment in yourself.

If you plan to keep trying to sell your art, then ask yourself, “Can I afford not to learn how to sell my art?”

Please note. You must earn back your tuition investment, at a minimum, during your final project to graduate.

To help ensure that we can help you, we have an application process.

If you’ve been selling your art, then the chances are good that you can sell even more with expert help and guidance.

Yes! In fact, I insist that you ask for help you need support or encouragement.

You’ll have as many Study Partners as you like which is a proven “Proximal Learning” strategy.

You’ll have direct access to my experienced mentorship in our private Facebook group and during our live weekly online classes.

What Inspired This Program?

Two years after graduating from art school Ann Rea stopped making art. She had to start making money to pay back her student loan debt.

Sixteen years later, she decided to turn her dream of being an artist into a plan. Ann quit a dull corporate job and moved to San Francisco. She wrote a plan to sell over $100,000 of her art during her first year as a full-time artist. Ann sold $103,246 of her art without any:

  • representation
  • connections
  • financial or family support

Ann knew a young woman who graduated from the San Francisco Academy of Art with over $200,000 worth of inescapable student loans. Her father lost his job and then her mother passed away from pancreatic cancer. She graduated with no marketable skills or job prospects, which ignited Ann’s mission to help artists take their power back from the scarcity and permission-based art establishment.

Ann’s vision is to help over 10,000 artists learn how to sell their art without feeling like a sell-out in less than ten years.

Ann Rea’s art, and business savvy, have been featured on ABC, HGTV, Creative Live, The Good Life Project, in Career Renegade, and by the San Francisco Chronicle, Art Business News, Fortune, and Inc. Magazines. Ann’s mentor, Wayne Thiebaud, an art icon, praises her artistic talent.

Peter Cimpoe

Coquitlam, British Columbia

"This program turns business-speak into art-speak and art-speak into business-speak. You have to invest in yourself. You need a roadmap. Do this. You won't look back on this your investment. I didn't pay anything for the program. I made it back already."

Michelle Thompson

Jackson, Wisconsin

"Make a decision. Don't be indecisive. Go for it. What you get out of this program is just more than the money itself. I renewed for a year. I'm so glad to be a part of this right now because of what's going on outside of us that's larger than us. This community of artists and people to connect with has been just awesome."

Sarah Pirrottina

Geelong West, Victoria, Australia

"I was one of those ones. I did all the free classes that you offered. I thought 'Yeah, that's all I need. There's heaps of information here.' But this program - it just blows my mind and I didn't think I would get out of it what I have already and I'm not even complete yet. There's a lot of good advice and community."

How Will You Graduate?

Graduation Requirement

  • You’ll graduate by selling enough of your art during your final project to pay for your tuition, at a minimum. 
  • During your final project, you’ll start to determine your unique niche.
  • You’ll sell your art, or you won’t. But you’ll learn why you did sell your art and why you didn’t. 

Apply Now

Watch The Free Online Class Now

Sell More Art without feeling like a sell-out

Required Legal Disclaimers

  • Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future.
  • There can be no assurance as to any particular financial outcome based on the use of our websites.
  • You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of the information presented to you through our websites.
  • You are solely responsible for your results.
  • The testimonials and insights about other people’s experiences are for purposes of illustration only.
  • The testimonials, examples, videos, and photos used are of actual clients.
  • They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
  • Your success depends entirely on your effort, ability, motivation, commitment, and follow-through.
  • We cannot predict, and we do not guarantee that you will attain a particular result, and you accept and understand that results differ for each individual.
  • Each individual’s results depend on their unique background, dedication, desire, motivation, actions, and numerous other factors.
  • You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this website or program.
  • When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies, or recommendations presented.
  • We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth, or results of any kind.
  • You understand that with any business endeavor, there is an inherent risk, including a loss of capital and loss of customers, and therefore, you assume all responsibility for any such risk.

Artists Are Told 5 BIG Fat Lies

The Art Establishment Doesn’t Want You To Know The Truth