At Making Art Making Money®, we know that you want to be a confident and focused artist.
To do that, you need to sell more art.
The problem is that art galleries are closing, and art shows are canceling. Market disruption is leaving many artists uncertain of where to start to sell more art.Read More…
We believe that disruption creates opportunities. The affluent are making money in up and down markets. Affluent people who care about art care about the artist, not the middleman.
We believe that relationships equal revenue. For over 15 years, we’ve known that artists don’t need art galleries or art shows to sell their art.
We understand that scarcity and permission-based art establishment is broken. Representatives are charging artists, about 50% in sales commissions and often discounting the art. Representatives are forcing artists into exclusivity agreements. These agreements are preventing artists from selling more of their art. Art galleries will not allow artists to contact their collectors. Thus, artists can’t build relationships with their collectors.
We understand that relationships with collectors lead to referrals to other collectors. Relationships with collectors generates conversational currency. The engine of social media and online sales. Artists receiving referrals to collectors sell their art with more ease and profit. Artists can sell over 80% more art by referral on average and keep 100% of their money.
We understand that traditional sales and marketing strategies don’t work for artists. Artists don’t sell goods or services. Our product is emotion. Right now, there’s a lot of inspiration and lots opportunities to sell your art online.
Market disruption spells disaster for some artists and opportunities for other artists.
Which future will you choose?
The time to pivot is NOW.
Ask yourself, “Will I be better off trying to figure this out all on my own?