Art galleries are closing, and art shows are canceling. Many artists are uncertain of where to start to sell more art.
The scarcity and permission-based art establishment is broken. Representatives are taking 50% or more in sales commissions, and they are discounting art.
Many artists don’t know their niche. So even though juried shows and art contests are typically rigged, artists are paying to enter because they hope to gain exposure and validation. Contest organizers accept more entries than they can’t possibly critique yet the organizers are accountable to no. Artists are literally paying for unnecessary rejection. The only ones who win juried shows and art contests are the organizers.
Art galleries are forcing many artists into exclusivity agreements, which is preventing artists from selling more art.
Representatives; are not allowing artists to contact their collectors. Thus, artists can’t build relationships with their collectors, and they can’t cultivate referrals to other collectors.
However, real relationships equal revenue. Artists can sell over 80% more art through referrals, on average, and keep 100% of their money. Referral sales are more accessible, more organic, and they don’t feel pushy.
Affluent collectors always make money in up and down markets. The pandemic has affluent remodeling and or relocating, so they are buying art today. People who care about art care about the artist, not the middleman.
Conventional sales and marketing strategies don’t work for artists because artists aren’t selling goods or services. Our product is emotion. Right now, there’s a lot of inspiration.
Learn a proven roadmap to marketing and selling your art.
Gain a like-minded and supportive global community of friends.
Learn where to focus and sidestep costly and time consuming mistake mistakes.
Tip. Shy people are better listeners, so they tend to perform better in art sales.
Tip. Knowing your mission takes the sting out of rejection.
Tip. Our students sell their homework, and so they don't need a body of work.
"I am an art professor. Your program has it all, the idea of The New Creative Class, The 4-Part Code, and the pragmatic approach to identifying a niche with the Prototype Project."
Perth, Western Australia
"I’ve sold $12,900 AUS of art since enrolling. Plus I’ve saved $1,420 saying no to competitions, group shows, art fairs etc so all together that’s $14,320 Aussie. So way over my tuition fee already. Very happy artist."
"I just sold four photographs for a total of $5000 to go in a restaurant. It really is worth knowing your own value - no discounts! Just trust the process and go with it. You will end up in a place that you'll be happy about."
The affluent are remodeling and buying additional residences so they’re buying art today instead of vacationing because of the pandemic.
Learn how to triple your focus and confidence. The average graduate goes from 2.5 to 8, on average.
Learn your Why — your creative purpose — who you are, what you stand for, and what you stand against.
Learn how to stop competing with other artists and charge more for your art. Start by serving a greater mission.
Learn how to draft a simple one-page plan to make art and make money. Having a specific sales goal and a written plan to achieve it increase your chances of success 152%.
Learn about targeting your tribe, on-line and off-line, and how you can use referrals to generate over 80% more sales on average and you keep 100% of your money.
Learn how to guide authentic conversations that inspire people to buy and stop trying to sell yourself or wasting time with people who will not buy your art.
Learn about protecting and leveraging what could be your most valuable financial asset, passive income from your copyright.
Learn how to determine your costs, expenses, and time investments so that you can start confidently pricing your art for a fair profit.
The Art Business Incubator is our advanced community for students who have completed the program, available by invitation.
Although this is a self-paced self-study program, you’ll have access to Ann Rea, an artist and expert mentor, and to a friendly community of Study Partners, and live weekly Q&A classes.
Vancouver, British Columbia
"I promise you if the galleries are struggling, they're not going to tell you when your art is selling. I found out they've sold over $60,000 of my art and I haven't received any of that money."
"Do whatever it takes to get the money up, even if it takes a while to get it. Do it because it will be the best decision that you've ever made in your life and it will change your life."
"I feel so f*cking empowered. I can't even tell you. I remember the days of selling something for $1000 and saying "Zip-a-Dee-Doo-Dah." But I just sold my last painting for $25,000. I'm not offering any discounts."
Sell More Art without feeling like a sell-out
The Making Art Making Money program was designed for busy people.
Learn on the go with lessons and quizzes that take less than five minutes each. Implement what you’re learning at your own pace.
Schedule of two to three hours a week to learn. Implement what you’re learning at your own pace.
This is a self-paced on-line program designed to help you earn results in 90 days. However, you’ll have access for a year.
You can never recover the time you waste on costly mistakes.
This program isn’t an expense; it’s an investment in yourself.
If you plan to keep trying to sell your art, then ask yourself, “Can I afford not to learn how to sell my art?”
Please note. You must earn back your tuition investment, at a minimum, during your final project to graduate.
To help ensure that we can help you, we have an application process.
If you’ve been selling your art, then the chances are good that you can sell even more with expert help and guidance.
Yes! In fact, I insist that you ask for help you need support or encouragement.
You’ll have as many Study Partners as you like which is a proven “Proximal Learning” strategy.
You’ll have direct access to my experienced mentorship in our private Facebook group and during our live weekly online classes.
Two years after graduating from art school Ann Rea stopped making art. She had to start making money to pay back her student loan debt.
Sixteen years later, she decided to turn her dream of being an artist into a plan. Ann quit a dull corporate job and moved to San Francisco. She wrote a plan to sell over $100,000 of her art during her first year as a full-time artist. Ann sold $103,246 of her art without any:
Ann knew a young woman who graduated from the San Francisco Academy of Art with over $200,000 worth of inescapable student loans. Her father lost his job and then her mother passed away from pancreatic cancer. She graduated with no marketable skills or job prospects, which ignited Ann’s mission to help artists take their power back from the scarcity and permission-based art establishment.
Ann’s vision is to help over 10,000 artists learn how to sell their art without feeling like a sell-out in less than ten years.
Ann Rea’s art, and business savvy, have been featured on ABC, HGTV, Creative Live, The Good Life Project, in Career Renegade, and by the San Francisco Chronicle, Art Business News, Fortune, and Inc. Magazines. Ann’s mentor, Wayne Thiebaud, an art icon, praises her artistic talent.
Coquitlam, British Columbia
"This program turns business-speak into art-speak and art-speak into business-speak. You have to invest in yourself. You need a roadmap. Do this. You won't look back on this your investment. I didn't pay anything for the program. I made it back already."
"Make a decision. Don't be indecisive. Go for it. What you get out of this program is just more than the money itself. I renewed for a year. I'm so glad to be a part of this right now because of what's going on outside of us that's larger than us. This community of artists and people to connect with has been just awesome."
Geelong West, Victoria, Australia
"I was one of those ones. I did all the free classes that you offered. I thought 'Yeah, that's all I need. There's heaps of information here.' But this program - it just blows my mind and I didn't think I would get out of it what I have already and I'm not even complete yet. There's a lot of good advice and community."