Maximize your investment.

Problem

Every program and student is different so we don’t assume that you’ll know the best practices to maximize your learning. 

Impact

You’ll have the benefit of understanding best practices so you can earn a higher return on your tuition investment.

Course Objective
Along with the Orienting course we’ll welcome you with a private one-on-one orientation session to get you grounded and focused.

Start increasing your focus and confidence.

Problem

When people reject your art, it feels personal. Rejection feeds your inner critic, kills your confidence, and fogs your focus, leading to poor productivity.

Most fine artists feel overwhelmed by trying to balanced their time and energy making art and making money because they are not focused on the fastest path to cash. 

Consequence

80% of your psychology and 20% of your strategy is shaping your success.

Course Objective

If you are the average graduate, you’ll experience a three-fold increase in your focus and confidence. You’ll learn four-minute daily processes developed and clinically tested by expert Performance Psychologist George Pratt, Ph.D.

Expect a positive shift in your perspective.

Problem
Artists are not selling goods or services; our product is emotion.

Your job as an artist is to help people connect with their humanity, but you must first connect with your own.

Consequence
When artists don’t understand their product or purpose, they awkwardly struggle to justify their contribution, the value of their art, and their role as artists.

Self-involved, cringe-worthy artists’ statements reflect this common confusion and insecurity.

Course Objective
You’ll learn your Why, your soul’s truth. You’ll know your purpose and mission within 28 days.

Attract collectors who are 82% more likely to buy.

Problem
Most fine artists struggle because they don’t know and serve their niche. Knowing your niche means that you know the following:

• who wants to buy your art
• why they want to buy your art
• where and how to find more people like them

Consequence
If you don’t know your niche, you’ll make ineffective attempts to gain validation and subject yourself to needless ongoing rejection. These attempts include paying to enter prestigious* art contests or juried shows.

Course Objective
Using Ann Rea’s 4-Part Code, you’ll learn how famous artists defined their niche and see how you can.

* Prestigious comes to us from the Latin word praestigiosis, meaning “full of tricks” or “deceitful.”

Create a concise, clear one-page plan.

Problem
A plan to sell art without a plan is a plan to sell no art. Most artists do not have a written plan to sell their art. If they do, it resembles an inadequate to-do list.

Consequence
Without a written plan to sell art, examining your thinking is unlikely. Every business must outline a plan to achieve success and measure it. What we measure improves.
Micro-businesses that maintain a written plan grow 30% faster than those that don’t.
When art sales goals are defined correctly, they are 42 % more likely to be achieved.

Course Objective
You’ll define your specific art sales goal and draft a simple, clear, and concise one-page plan to achieve it.

Start connecting with affluent collectors.

Problem

Fine art is a luxury, and the affluent buy art requires a solid understanding of luxury marketing and sales strategies versus conventional ones.

Consequence

Your marketing is the bigger frame around your art and you as an artist. Awkward marketing and sales attempts lead to:

• embarrassing missteps in selling your art
• needless rejection from unqualified prospects at best
• countless lost art sales at worst

Course Objective

You’ll learn to focus on one proven luxury marketing process to find collectors. These collectors are 82% more likely to buy, spend more money, and be loyal. 

Guide conversations that inspire collectors.

Problem
A fine artist’s work is personal, so many artists operate under a false understanding that they need to “sell themselves.”

Consequence
Your attempt to sell your work will be ineffective if it makes you feel conflicted, pushy, or salesy.

Course Objective
You’ll learn how to listen and guide prospects through seven stages of authentic and inspiring conversations in a way that works well for introverts.

Protect your financial assets.

Problem
An artist’s copyright can be their most valuable financial asset. However, you can’t protect your property or collect damages if you do not enforce your copyright claim.

Consequence
If you do not protect your copyright, you’re granting the market “implied permission” for others to steal it with little to no recourse.

Course Objective
You’ll determine copyright protections available inside your legal jurisdiction. Then, you’ll take measures to communicate and defend your copyright.

Confidently price your art for a fair profit.

Problem

If you aren’t pricing your art for a fair profit, you have an expensive and disappointing hobby.

Even though a representative’s job is to represent you, they commonly discount your art. Artist representatives have no financial investment in your consigned inventory, so they have nothing to lose.

Consequence

Discounting or donating your art places you at a disadvantage in the marketplace. When you discount your art or give it away for free, you:

• immediately devalue your art
• prove that your prices have no integrity
• damage your reputation
• kill your confidence

Course Objective

You’ll price your art for a fair profit by calculating your:

art costs

expense

labor

* Warning: If you’re not generating a profit by selling your art, the IRS or your taxing authority could deem your art a hobby, and you will lose your income tax deductions, making it impossible to earn a living as an artist.  Consult with your tax advisor.

Start determining your niche.

Problem

Conventional education requires you to memorize and regurgitate correct answers. In exchange, you receive a diploma or certificate, which is useless in business.

Consequence

Even if you have an academic mastery of a subject, this will not ensure that you can produce results in business.

Course Objective

During the final Prototype Project, you’ll learn why collectors purchased your art and why others didn’t so that you can focus on your niche.

You’ll test and refine your comprehension by selling your art to cover your tuition, at a minimum, as featured by Inc. Magazine as an innovative model of education.