Confidently pricing your art saves money and time

(Transcription)

Artist Travis Krause
Greeley, Colorado

Travis Krause: (00:00)
I didn’t understand how to, how to get a profit going, you know, selling art. I mean, I had some art sales here and there. They’re very random, I guess but it’s a lot more consistent now.

Travis Krause: (00:13)
And I understand who likes to buy my artwork much better than ever before. And I feel very confident about my prices and about why I make artwork.

Travis Krause: (00:27)
And I think that’s one of the things that people coming to the program lack, is confidence. It was costing me money to not do this program.

Travis Krause: (00:34)
I was wasting money on the wrong venues and wasting my time with galleries that I had some very distasteful experiences with so I wish I would’ve done it sooner, but maybe, maybe some of that pain added to my motivation. So, but I would’ve, in hindsight, I would’ve done it sooner.

Travis Krause: (00:56)
But I found the program actually gives you, is much, in my opinion, better than a business plan. It’s a roadmap, but it’s your roadmap because everybody starts at a different place, right?

Travis Krause: (01:06)
Everybody has a different goal so it’s very personalized roadmap to get to the success that you determine as an artist. So that’s been one thing I’ve seen. They’re like, “I’m an artist. I don’t know how to make a business plan.”

Travis Krause: (01:20)
But artists are really good at understanding maps, so that gets them to where they want to go.