Website Review and Assessment
Website Assessment for Bellacarisma.com.Schedule a Website Review and AssessmentWould you like to increase your online sales? Are you unsure about the effectiveness of your website?Wondering what you could do to improve it?How can you drive more traffic? Convert more visitors to collectors? Have general questions about online marketing? It’s simple. There’s no need for artists […]
Sometimes Artists just have to…Quit!
Sometimes artists just have to…quit! That’s what I did. In fact, I didn’t paint or draw anything for over seven years. What happened? I developed chronic anxiety, insomnia, and depression. Then I began painting again to help quiet my mind and loosen the stranglehold of anxiety. I had no intention of showing my paintings to […]
Perception is Reality
Perception is reality so make sure that the perception others have of you and your art is not distorted. I have written about this before but I just cannot emphasize it enough because there is such a common and unnecessary disconnect. Selling art is serious business, requiring more marketing savvy than most businesses. If you […]
Blue Sky Strategy
When I’m coaching my artist clients we do what is called a blue sky session. We think of different art marketing strategies to help them sell their art. Not to be confused with a blue ocean strategy, our ultimate goal. During this creative session there is one very simple rule. Record every idea and negate […]
10 Ways Perfectionism Kills Art and Joy
I am a recovering perfectionist. Perfectionism is a misguided attempt to avoid failure and to gain approval. Why do we want perfect? Because we all want love and respect. I wanted “perfect” at as a child so that I would be “good” in the eyes of two very critical parents. I wanted even more […]