(Transcript)

So if you’re an artist who’s show has been canceled, I’m going to give you some things that you can do immediately to help salvage some sales.

Communicate with your guests. So if you have invited people reach out to them, reach out to them and let them know that you’re going to be hosting a virtual reception and that they have received an exclusive invitation and ask them to bring one guest.

People are sitting around they feel socially distant.

They’re looking for ways to connect and you’ve just given them an opportunity to do that.

Don’t make this all about you, artists make these awful cringe-worthy artist statements that are so self-involved and full of art speak.

I’m acknowledging the person for coming.

I’m acknowledging that they brought a guest and I’m telling them number three, why I appreciate them sincerely and I’m doing it quickly.

What am I doing? Right.

This is actually a strategy that I taught the executives at Wells Fargo bank here in San Francisco and they freaking loved it, those bankers made so many more deals after this appreciation party strategy that I’m teaching you that they were incredibly thankful.

So it works.

Why does it work? It works because of this: relationships equal revenue.

Speak from your heart, be honest, be authentic and be clumsy and be awkward, just be yourself that’s going to go so much further than if you think you have to put on a facade or be confident a hundred percent of the time or have perfect diction, you don’t, you really don’t.

Just relate to people tell them why you appreciate them.

Thank them for bringing a guest and then and only after that, you go on to talk about your art that’s for sale.