Business Courses for Artists

Course 2. Visioning

Objective: Students learn their creative purpose, their “Why,” who they are and what they stand for and what they stand against.

Do you know your creative purpose?

Even though I went to art school, I graduated not knowing the purpose of my art. It made me question my purpose.

Eventually, I found my creative purpose.

However, I was curious about how others explained how to find one’s purpose.

I eagerly read Simon Sinek’s “Find Your Why” but it left me feeling confused and without a clear understanding of how exactly you “Find Your Why.”

The problem for most artists is that:

Your power as an artist lies in expressing your authentic self.

In the wise words of hip-hop mogul Russel Simons, “Do You.”

When I shared my story, my truth, what I stood for and what I stood against and it attracted national press features on ABC, HGTV, and The Goodlife Project, in Fortune, The Wine Enthusiast, with Alex Blumberg, and more.

Where do you start to find your Why?

You have to master the realm of Visioning, the second of eight courses in the MAKING Art Making MONEY program where you will:


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By determining your Why, your creative purpose, you will:

By not knowing your Why you:

Graduates feel more self-directed, confident, and inspired because they know their creative purpose.

Is easy to sell your art?

We all know that it’s not.

Is it possible to sell your art?

Absolutely! 


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