Course 3. Valuing
Objective: Students learn how they can find their niche by cracking their 4-Part Code.
Do you know your market niche?
Even if you’ve been selling your art for years you can still be unclear on what type of people want to buy their art and why.
If you don’t know who wants to buy your art and why then:
- you’re only going sell your art by chance.
- you can pour too much of your time in perfecting a technique or mastering a medium because this is what you feel we have control over.
- Maybe you believe that if your art is good, then it should just will itself? But nothing sells itself.
They didn’t teach me in art school how to identify my niche.
I didn’t even know what a market niche was.
I didn’t help that the thought of marketing, selling, and business made me cringe.
Then I realized why.
Artists don’t sell “goods or services.
Our “product” is emotion.
When I was an art history tutor I was searching for a clear understanding of why one artist was famous and another not.
- Then it dawned on me I was because at some point in time there was a target market for their art.
- If there was a target market for their art then they delivered clear value above and beyond their art, they had a unique value proposition.
- If they delivered unique value, it was because the artist was serving a greater mission.
- If the artist was serving a mission, it was because the artist knew who they were and what they stood for and what they stood against. They know their “Why.”
I had cracked a code by reverse engineering it.
The 4-Part Code is your:
1. Why, your creative purpose.
2. What, your mission.
3. How, your unique value proposition.
4. Who, target market.
Where do you start to find your Why? The Valuing Course, one of eight courses in the MAKING Art Making MONEY program.
1. You determine your Why and resulting Mission.
2. You determine what clear value you can offer above and beyond your art.
3. Who has the problem worth solving and who will buy your art.
By determining your Why, your creative purpose, you will:
- own all of how you are
- be less inclined to compare yourself to other artists
- feel more confident a purposeful
By not knowing your Why you:
- could struggle with self-confidence more than necessary
- can not inspire confidence in your collectors
- lack motivation and inspiration to make your best art
Graduates feel more self-directed, confident, and inspired because they have a clear sense of their creative purpose.
Is easy to sell your art?
We all know that it’s not.
Is it possible to sell your art?