Ann Rea Artist & Mentor

If you answer “yes” to any of the questions below,  you could be feeling confused, anxious, and stuck. 

  1. Do you want to sell more art but you’re not sure where to start?
  2. Are you getting compliments but not sales?
  3. Are you unsure that you are pricing your art correctly?
  4. Are you not confident about who wants to buy your art and why; your niche?
  5. Are you tired of well-intentioned non-artists giving you advice on how to sell your art?
  6. Do you hate writing artist statements?
  7. Are you uncomfortable with sales and marketing? 
  8. Are you trying to figure this out by yourself?

Ann Rea

What is your current approach costing you?

This program is not cheap. Although it’s nowhere near as expensive as the average art school tuition and it is far less expensive than the price you’ll pay year after year if you don’t know how to sell your art.

And if you live in the US and you are not generating a profit from the sale of your art within three of five years, you can not deduct your art-related costs and expenses because the IRS considers your art a hobby.

Step 1.

Add up all of your average monthly costs.

  • contest fees
  • art supplies
  • photography
  • framing
  • shipping
  • sales commissions to art galleries
  • your time and talent 

Step 2.

Add up your total monthly expenses and multiply by twelve to determine how much money you are spending each year.

  • rent
  • equipment
  • insurance
  • storage
  • show entry fees
  • art education
  • transportation
  • advertising
  • pay to play press features

Step 3.

Add up how much art you have given away, discounted, or could have sold if you knew how to sell it and who wants to buy it and why.

Step 4.

Do you know how to gain referral sales?

Referrals typically generate over 80% more art sales where you keep 100% of the money. 

Add up your total art sales and multiply by 50% more art sales, to be conservative.

Note. You can not get referrals if you work with an art gallery.

What would your life look like if you gained 80% more sales by referrals where you keep 100% of your money.

Step 5.

What would your life look like if you gained more sales by referrals where you keep 100% of your money?